what is the quincy, washington story? >> the story we set out to tell there was just sort of microsoft comes to town. it is a small town, around 7000 people. it has one quality that sets it apart from a lot of other small towns. it sits near the columbia river and a couple of hydroelectric dams that produce very cheap and continuous power. microsoft came to town in 2005 or so, 2006. what the story shows is that while you have this up-to-the- minute corporate image of what a digital company like microsoft is, it is a lot more like a traditional industry coming to town when you are on the ground living next to it. it throws its elbows around what it wants to. -- when it wants to. not the they are much better or worse than some other industry the my name, say the paper industry. they're just not that much different. >> are the environmental concerns when it comes to these dissenters? >> -- data centers? >> the first one is the amount of electricity they're using. people obviously want the services that these data centers pro